Marketing Advantages
A short, clear name is easier for potential and past customers to remember and find..

Long-term Stability
As long as you pay your annual InterNic fees, your Domain Name will always remain the same. If you share someone else's Domain Name, your website will be lost forever if they don't pay their bills, for whatever reason, and you will need to adjust all of your literature to reflect the change. Hosting under someone else's Domain Name, you depend on the owner of that site to maintain your website.

Traffic
The company with their own identity & Domain Names get more traffic due to easier recall, better placement in serach engines, assumed identities.

Free Domain Name Registration & Set Up with Total Escape

Cost = $35 per year
The new customers you will receive as a result will more than justify the additional cost.